About Aeve
Aeve didn't start in an office, but at our own kitchen table. As parents, we ran into the same small things every day: a bottle that isn't warm in time, a diaper bin you have to open with your only free hand, things that work but aren't beautiful. So we decided to make them ourselves.
01 · The beginning
At three in the morning, with a baby in your arms, you find out what a product is really worth. We noticed how often baby products just don't do what you need, especially in the moments when you don't have a hand free.
We wrote those moments down. From the diaper that needs to disappear quickly and odor-free to the bottle that has to stay warm on the go. That's how the list Aeve started with came about.
02 · Two worlds
We bring two backgrounds. One comes from the tech world and knows how smart technology can make something complicated simple: a sensor that opens the lid, a bottle that heats itself.
The other comes from the medical world and first looks at what really matters for a baby: hygiene, safety and calm. Every Aeve product has to get past both of us.
03 · From sketch to product
Every Aeve product starts as a sketch, at a moment that could be better. Only when it's simpler, more beautiful and smarter do we make it.
We start with an everyday moment, not a product.
Soft shapes and natural tones that fit any interior.
From an ergonomic handle to a lid that closes softly.
What we stand for
Smooth shapes, well sealed and easy to clean. We take that from the world of healthcare.
Technology does the work but never gets in the way. One movement is enough.
Calm shapes and soft colors that fit any nursery and living room.
What we make, we use at home first. Only when it truly helps us does it come to the store.
We make the things we wish we'd had when we first became parents.
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